No special training other than some basic knowledge of advertising and mail order salesmanship is needed.
All that is needed is a product or service and the right person to mail it to. It you target the right neighborhoods for your service or people with the right product you will do fine.
Postcards work well simply because the message is right there in plain site. People see it instantly.
Advantages of Post Card Selling
In general, the advantages of mail order post card selling are these …
- An easy business that can be launched with a minimum capital.
- Easy kitchen table business.
- Leads and prospects are unlimited.
- Easy fun work.
- Great spare time business from home.
- Get your message read immediately.
Plus there are several additional advantages to post card selling.
Post cards are relatively easy and inexpensive to use and to mail. The mail order dealer makes the very best use of his capital, and a very small percentage of returns will bring a profit.
Post cards go as first class mail and cost about the price of third class mail, and gives prompt presentation to the sales message. Getting the prospect to read the sales message is half the job in mail order selling!
Items That Can Be Sold By Post Card
Announcements for a products or services are good for postcard sales. For example, someone who sells reprint rights products will get a good response by mailing to dealers who run ads in mail order tabloids.
The scope of products that can be sold by post cards are almost unlimited. Some items that are currently selling well are books, plans, household gadgets, imported gifts, packaged foods, cigars, novelties, flower seeds, stationery and toys.
To make a profit, your products or services must make enough profit to cover the cost of the postage and the post card, which is easy to do.